Case Study
Halden Garden
Enter the New Era of Shopping: How Halden has created a winning balance for both Consumers and Businesses
Clients Background
Industry Type
Online Retail
Key Products & Services
Social media shopping platform
Geography of Operations
United States
Problem
In the current digital landscape, small businesses struggle with skyrocketing advertising costs spanning various platforms, hindering their ability to reach and engage with their customers. Simultaneously, influencers are still seeking for more sustainable opportunities to monetize their creativity. Despite the continuous growth of both sectors, there has been a significant gap in the market for a solution that seamlessly combines these needs.
Partnered with Utah Tech labs, Halden has set out to revolutionize the online shopping experience with a groundbreaking app that minimizes advertising expenses for businesses and empowers influencers to earn a meaningful income. By fostering a dynamic ecosystem, we aim to boost economic development and create a place set to revolutionize shopping in the social media landscape, creating meaningful change for businesses and customers alike.
Solution
The aim of the Application is to provide the guidelines to a user while being inside an Adobe building. As GPS often does not work accurately inside buildings, we have used Barometric Pressure of the Smartphone, Beacon devices and other tools to provide accurate locations. That helps to recognize Hall, Conference Room, Rest room, Cafeteria, etc.
Designing a platform that showcases the heart of the business
Halden’ had a specific vision for how customers should experience their app, with Utah Tech labs working as an extended team to turn the vision into reality. The app can provide a high-quality experience without exposing the users to flashy designs or addicting features. Unlike other social media brands, Halden wanted to focus on providing a sense of community without a constant need to be online and in the app.
A simple and clean interface helps reduce visual clutter and creates a space with fewer distractions helping users to maintain focus and decreasing stress levels. The minimal number of notifications decreases the perceived need to constantly check for newly available selections and allows the customer to open the app only when they are ready to engage. Overall, Halden wanted Utah Tech Labs to focus on core functionalities rather than generating engagement by utilizing unnecessary features.
Changing the way consumers can view products
Halden is an app created for change, allowing customers to discover genuine businesses and quality products in one app. With a keen focus to on showcasing a variety of products for a healthy lifestyle, the team behind Halden puts a lot of care behind approving and moderating in-app activity. Customers can expect genuine products, inspirational ideas, and real connections as they scroll. Each product post includes a price, description, and title for transparency, allowing a seamless shopping experience for users.
Fostering a beneficial connection between consumers and businesses
The clear vision behind the app allows consumers to express themselves with the post feature. It allows simple and easy post-sharing, which can be discovered in the main feed. For some customers, this might even lead to additional income opportunities: partnerships with various brands using the platform can let users to start earning commissions for the posts they make. A commission can be earned if other followers click on the provided links, and the app has an internal system to track clicks which then translates into real money earned. All of which is easily accessible in the user’s ‘Profile Insights’.
Grassroots innovations contributing to economic growth
Users can set their own commission rates with companies, fostering a beneficial environment for everyone and encouraging microeconomic innovation. Not only can you rave about the products you already know and love, but you can also collect that extra income to improve your day-to-day.
Furthermore, the app allows smaller, genuine companies to shine through, without being overshadowed by larger industry players. By promoting local brands and creating more business opportunities in the local area it supports and boosts the local economy. Halden partnered with Utah Tech Labs to change the online shopping experience, by fostering collaboration between individuals and companies,
Technology stack
Business Impact
Halden, in collaboration with Utah Tech Labs, developed a groundbreaking app that transforms their vision into reality and revolutionizes the shopping landscape. The app minimizes advertising costs for businesses while providing influencers with sustainable income opportunities. Showcasing quality, simplicity and fostering collaboration, Halden's innovative platform is set to create significant positive change for both businesses and customers.
WRITTEN BY
Deimante Boguzaite
Copywriter
Marketing Department
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