Utah Tech Labs' expertise and support in product development has been instrumental in our success at House of Marley. Their talented team and state-of-the-art facilities have allowed us to bring innovative audio products to market quickly and efficiently. Highly recommended!
Transforming College Football Fantasy
with CFB Team Fantasy
Client Overview
Product:
CFB Team Fantasy
Category:
Sports & Fantasy Gaming
Website:
Client Overview
CFB Team Fantasy is a unique twist on fantasy football—one where users draft college football teams instead of individual players. Built in Utah’s Silicon Slopes, Utah Tech Labs has combined app development, AI engineering, and real-time data solutions to craft a next-generation fantasy sports platform. Each team competes for points in its state based on win percentages, creating a more inclusive, strategy-focused experience for fans of all 134 FBS teams.
The Challenge
The client had a bold vision:
To reinvent college fantasy football by emphasizing regional competitiveness and every-game significance across the NCAA season. But turning that into a robust, scalable app came with challenges:
- Draft Logic Complexity:
A custom snake-draft engine needed to work seamlessly with 134 teams, including auto-draft using PPO (Projected Point Output) rankings. - League Management:
Commissioners needed full control over league creation, invitations, and drafting logistics. - Real-Time Score Tracking:
The app had to accurately track team performances and assign state-based points dynamically. - User Experience:
The UI/UX needed to be intuitive for casual fans while still powerful enough for hardcore fantasy users.
Our Custom Solution
Utah Tech Labs delivered an end-to-end solution in under 10 weeks—from backend architecture to front-end delivery on iOS. Our approach was modular and ROI-driven:
- Draft Engine with PPO Intelligence
We built a smart auto-draft system that mirrors human logic by prioritizing the top-ranked teams based on PPO, reducing draft dropouts by over 35%. - League & Commissioner Tools
Developed tools for commissioners to create leagues, schedule drafts, invite players, and manage team rosters—all without external admin involvement. - Real-Time State Leaderboard Logic
Created a dynamic state vs. state logic engine that calculated win percentages, point allocation, and tiebreaker logic—updated weekly through real-time APIs. - Seamless Onboarding & UX
Designed a clean interface that walked users through league creation, team drafting, and weekly point tracking—turning first-time users into fans in under 3 minutes.
By integrating Utah Tech Labs’ expertise in web and mobile app development, the platform scaled seamlessly to handle thousands of simultaneous live fantasy leagues.
Outcomes
The launch of CFB Team Fantasy resulted in:60% reduction in manual workload
for draft and scoring management using automation and AI rankings
2x user retention rate
over the first 6 weeks of the season
4.8 App Store rating
from early adopters
Scaled operations to 500+ active leagues
within 45 days of launch
Deployed full iOS MVP in 10 weeks
Why It Matters
CFB Team Fantasy is not just another fantasy app—it’s a community-driven, strategy-first experience where every Saturday holds value. Our custom engineering approach helped the client create a deeply engaging product that elevated the experience of watching college football. This reinforces Utah Tech Labs’ position as a leading software development company in Utah, trusted by sports innovators and digital entertainment startups alike.
Whether it's Missouri vs. Kansas or Hawaii vs. Wyoming, every game counts now—and that’s the kind of engagement most fantasy platforms only dream of.
Looking to build something incredible?
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What our customers say
Sean Roe
Senior Product Manager, House of Marley
Ben Morgan
CEO, Anthem Pest
I highly recommend Utah Tech Labs for their exceptional expertise in software development. Their team was able to create a custom solution that streamlined our pest control operations, resulting in increased efficiency and customer satisfaction. Thank you, Utah Tech Labs!
Brandon Towner
Founder / CEO, FAVER
I contracted Utah Tech Labs to work with me on a "startup" software development project. As a startup, we operated with limited resources and personnel. Utah Tech Labs consistently made efforts to work with us, in our situation, and sought to provide top-tier service and top-tier development. The team is very professional and dependable. Jay is a great leader who has built-out a team that is lovely to work with. I recommend Utah Tech Labs for any development project.
David Stout
CEO, XenoLabs
I would highly recommend this Utah Tech Labs. I’ve used many of their solutions for our backend operations and always happy and satisfied. They are quick, efficient, and unique. You must give them a try.
Sara Haller
Owner, Halden
After working for many months with Utah Tech Labs I can truly say they are an amazing development group. They have integrity, are competitively priced, great customer service and all around a 5 star company. I would recommend them again and again. Thanks for all you have done to help us with our goal to create an app.
Damon Luke
Co-Founder, CEO tryckl
The first thing to note about UtahTech Labs is that they deliver benchmark results.
Sam Mansen
CEO, USA INNOVATIONS, INC.
UTL has a very professional creative team. They are very analytical and understand the project very well and deliver as expected. Sometimes, they have given advice given on some features and that added perfection to our ideas. Looking forward to starting work on the next phase.
