Utah Tech Labs' expertise and support in product development has been instrumental in our success at House of Marley. Their talented team and state-of-the-art facilities have allowed us to bring innovative audio products to market quickly and efficiently. Highly recommended!
AI-Powered Defense
Against Property Damage
Client Background
Industry Type:
Pest Control
Key Products & Services:
Residential & commercial pest prevention
Geography of Operations:
United States
Client Overview
Anthem Pest is a leading pest control service provider in the United States, offering rodent and insect elimination solutions for residential and commercial clients. With a large presence in several states, Anthem focuses on proactive, eco-conscious methods to prevent infestations—rather than just treating them.
The Challenge
Anthem faced two major challenges that held back growth and operational efficiency:
- 1. Pest Detection:Traditional inspections were reactive, labor-intensive, and delayed—resulting in property damage, overuse of chemicals, and increased service costs.
- 2. Sales Growth:Their door-to-door (D2D) sales model had an average conversion rate of 2.5–5%, constrained by cold leads and ineffective targeting. Sales teams wasted hours on unqualified prospects, driving up costs with minimal return.
Anthem needed a dual-purpose AI system—one that could improve both field operations and customer acquisition.
Our Custom Solution
Utah Tech Labs built an AI-powered platform tailored for both field efficiency and intelligent sales targeting.
- Real-time pest recognition using computer vision models on camera feeds
- Automated alerts for field teams to take immediate action
- Reduced pesticide overuse by targeting only affected areas
- Built a geo-targeted lead scoring system that ranks areas (from A to E) based on hundreds of demographic, behavioral, and historical variables
- Enabled fine-tuned filtering using age, income, education, homeownership status, and more
- Delivered heat maps and KPIs to focus sales reps on the highest-potential zones
- Sales and marketing teams could shift territory focus on-the-fly
- System updates in real-time based on lead interaction, market feedback, and seasonal variations
- Scalable across states with minimal retraining or infrastructure change
Outcomes
50% faster pest detection,
leading to faster treatments and less property damage
35% reduction in chemical usage,
lowering costs and improving sustainability
Sales conversions increased from 2.5% to nearly 10%
in target zones
Anthem now saves thousands of labor hours annually and
imillions in potential damage/losses
Why It Matters
This is more than just pest control—it's predictive safety and sales optimization at scale.
With UTL's AI solution, Anthem not only prevents infestations but also empowers its teams to work smarter, not harder. This case study shows how AI can simultaneously drive operational efficiency, customer acquisition, and sustainable growth—transforming a traditional industry into a data-driven enterprise.
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What our customers say
Sean Roe
Senior Product Manager, House of Marley
Ben Morgan
CEO, Anthem Pest
I highly recommend Utah Tech Labs for their exceptional expertise in software development. Their team was able to create a custom solution that streamlined our pest control operations, resulting in increased efficiency and customer satisfaction. Thank you, Utah Tech Labs!
Brandon Towner
Founder / CEO, FAVER
I contracted Utah Tech Labs to work with me on a "startup" software development project. As a startup, we operated with limited resources and personnel. Utah Tech Labs consistently made efforts to work with us, in our situation, and sought to provide top-tier service and top-tier development. The team is very professional and dependable. Jay is a great leader who has built-out a team that is lovely to work with. I recommend Utah Tech Labs for any development project.
David Stout
CEO, XenoLabs
I would highly recommend this Utah Tech Labs. I’ve used many of their solutions for our backend operations and always happy and satisfied. They are quick, efficient, and unique. You must give them a try.
Sara Haller
Owner, Halden
After working for many months with Utah Tech Labs I can truly say they are an amazing development group. They have integrity, are competitively priced, great customer service and all around a 5 star company. I would recommend them again and again. Thanks for all you have done to help us with our goal to create an app.
Damon Luke
Co-Founder, CEO tryckl
The first thing to note about UtahTech Labs is that they deliver benchmark results.
Sam Mansen
CEO, USA INNOVATIONS, INC.
UTL has a very professional creative team. They are very analytical and understand the project very well and deliver as expected. Sometimes, they have given advice given on some features and that added perfection to our ideas. Looking forward to starting work on the next phase.
