Artificial Intelligence in App Making. What Does it Look Like in 2023?

AI (Artificial intelligence) has proven to offer great tools that help startups and businesses outshine their competitors, especially in mobile app development.

In recent years, artificial intelligence (AI) has been taking the tech world by storm, with more and more companies turning to this innovative technology with the aim of improving performance.

In fact, the global artificial intelligence market is set to reach $126 billion by the year 2025. This is a huge number, considering the relatively new popularization and adoption of the technology.

Yet, the AI market is not the only one that’s expecting such growth in the upcoming years. The global mobile application sector is also predicted to generate more than $613 billion in revenues by the same year. Hence, it comes as no surprise that AI and mobile application-making can certainly enhance the performance of each other.

So, today we would like to discuss the role of artificial intelligence and take a look at its main use cases in app development. After all, whether you are an application development company owner or an app programmer, it’s important for you to understand how emerging technologies can contribute to the performance of your organization. Let’s get started.

What is AI?

When most people hear the term “Artificial intelligence”, the first thing they think of is… robots. That is because most-popular science-fiction films and novels tell stories about human-like machines that wreak havoc on Earth. But it is far away from the truth.

The technology is based on the principle that human intelligence can be easily mimicked by a machine to execute tasks, from the simplest to those complex ones.

Artificial intelligence (AI) refers to the simulation (or approximation) of human intelligence in machines that are programmed to think like human beings and mimic their actions. The term also happens to be applied to any machine that exhibits traits associated with those of a human mind such as learning and problem-solving.

The best characteristic of artificial intelligence is its ability to rationalize and select the actions that have the highest potential for achieving a specific goal. A subset of artificial intelligence is machine learning (ML). It refers to the concept that computer programs can automatically learn from and adapt to new data without human assistance. The so-called deep learning techniques enable this automation through the absorption of huge amounts of unstructured data (such as text, images, or video materials).

The use cases for artificial intelligence are endless.

The technology can be applied to many different sectors and industries. For example, it is being widely tested and used in the healthcare industry for performing many previously manual tasks such as dosing drugs, doling out treatments prescribed to specific patients, and automating tasks during medical surgeries. Other examples of business processes that artificial intelligence are changing:

• Personal assistance
• Market Research
• Sales
• Digital marketing
• Email marketing
• Leadership teams
• Customer service
• Accounting
• Human Resources
• Real Estate
• Legal teams
• Robotic process automation
• Finance
• Travel industry
• Transportation
• Retail
• Journalism
• Education
• Agriculture
• Entertainment
• Governmental processes
• App development

And the above is just a small part of the drastic changes that AI is already generating in different industries and sectors.

How AI is used by app development services providers

Mobile applications gather huge amounts of data and are thus prime for artificial intelligence to make the most of it. And while embedding AI into mobile apps is a relatively new process, it is already bringing great benefits to app-making processes.

Let’s briefly go through the three key benefits that AI delivers when embraced in mobile app development:

1. Enhanced User Experience

AI helps the user and customer interactions become more intuitive by driving a more personalized experience with the help of intelligent algorithms and sentiment analysis.

2. Automated Operations

With AI-based features, application development services enterprise developing software to manage daily business processes and, thus, reduce manual work and automate mundane activities. Such automation eliminates possible errors and leads to a much higher degree of accuracy.

3. Increased Efficiency

AI-powered mobile apps perform tasks faster than a human can, whether it is processing data and responding to customers’ queries or managing numerous workflows — artificial intelligence offers increased efficiency.

Key Artificial Intelligence Uses in Mobile Apps

Let’s take a closer look at how exactly AI technology can be leveraged in application development services.

• Chat automation

Competition is high and a smooth user experience and excellent 24/7 support are of utmost importance.

So, this is where AI-based chatbots can come in: they automate the process of responding to customer queries with the help of natural language processing while keeping it economic.

• Digital assistance

Virtual assistants allow your users to essentially communicate with the app without having to click around it. It is especially beneficial for users with disabilities.

Just like chat automation tools, virtual assistants offer great time-saving benefits, while providing an advantage to those users that wish to give commands while performing other tasks (like driving a car) and improving the overall internal processes.

• Object detection

Image recognition technology and artificial intelligence can work together to identify objects, people, locations, and other relevant elements.

• Security

AI tools are able to process enormous amounts of data at a high speed and detect most potential cybersecurity threats by alerting you and your users. The well-trained machine learning algorithms learn from past experiences, constantly improving your app’s security.

AI can also add a level of security to your app’s biometric authentication by improving the accuracy and efficiency of the system. It does so by analyzing biometric data like fingerprints, facial scans, etc., and passing it to a database.

• Predictive analysis

Thanks to intelligent algorithms, you can not only analyze historical performance but also gain predictions that inform you about what is likely to happen in the future. Thus, helping you be ready for it.

• Higher personalization levels

The mobile app market is highly saturated. Thus, standing out has become essential for success.

By continuously analyzing your user’s behavior and identifying their unique preferences, you can deliver personalized experiences and relevant recommendations (in the case of selling online products) to each customer within your app. Thus, leaving a lasting positive impression that will encourage them to return over and over again.

All in all

AI tools are one of the capable technologies that play a crucial role in delivering proactive and responsive solutions to complex problems.

They are reshaping the market and reducing human effort while helping to make brilliant, easy-to-use, versatile, and intelligent applications that significantly improve the User Experience and the User Interface.

At Utah Tech Labs, an application development company located in Utah, we understand the importance of differentiation within mobile software development. That is why our team always looks for ways to ensure your final solution truly caters to the needs of the users while reflecting positively on your bottom line.

Do not hesitate to reach out to our professional application developers in Utah and make the most out of your app performance with the help of AI tools.

For free consultation about AI in app making click here.

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